J O S E P H A B B O U D

 

2012 - 2018

Agency: Annex88

@JosephAbboud

  • Ongoing Strategy

  • Creative Direction

  • Content Creation

  • Social Management

  • Campaign Creative

  • Influencer Management

  • Paid Media Management

 
 
 
Screen Shot 2019-01-30 at 4.47.34 PM.png
Screen Shot 2019-01-30 at 4.41.03 PM.png
Screen Shot 2019-01-30 at 4.40.09 PM.png
Screen Shot 2019-01-30 at 4.43.34 PM.png
Screen Shot 2019-01-30 at 4.56.28 PM.png
Screen Shot 2019-01-30 at 5.06.56 PM.png
Screen Shot 2019-01-30 at 5.09.18 PM.png
Screen Shot 2019-01-30 at 5.02.04 PM.png
Screen Shot 2019-01-30 at 5.11.02 PM.png
 
 
 
jja.png
 
 

Joseph Abboud and his team opened the doors to his New Bedford, MA factory to seven menswear influencers for a private tour of the factory. Prior to the tour, the influencers met weeks before for a custom suit fitting at the Joseph Abboud New York flagship store, giving each a glimpse into the world of the Abboud brand and the process of designing a custom suit. The influencers shared their perspective of the tour on their individual social channels, concluding the day with an intimate dinner at Joseph Abboud’s historic home in Boston, MA.

 
 
 
 
 
 
 
NYFWM.png
 
 

To amplify Joseph Abboud’s fashion shows each season, we used a number of strategies including Facebook multi-camera live, influencer attendance, and live posting.

 
 

The Joseph Abboud F/W 2018 Collection Facebook LIVE