J O S. A. B A N K

 

2016 - 2018

Agency: Annex88

@JosABank

  • Ongoing Strategy

  • Creative Direction

  • Content Creation

  • Social Management

  • Campaign Creative

  • Influencer Management

  • Paid Media Management

 
 
 
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Challenge: Jos. A. Bank’s new 37.5 TravelTech line of clothing maintains the body’s ideal temperature, but how do explain that through social?

Solution: Inspired by Anthony Bourdain’s the Layover, we gave bloggers 37.5 hours in a city to test TravelTech’s capabilities to keep them dry and comfortable.

 
 

Menswear blogger John Philp (@johnphilp3) tests TravelTech for 37.5 hours in Boston

Menswear blogger Leo Chan (@levitatestyle) tests TravelTech for 37.5 hours in Phoenix

Trick shot golfer, Josh Kelley (@holin1trickshots) tests TravelTech for 37.5 hours in New Orleans