C F D A A W A R D S

• Live Event Activation

• Influencer Management

For the 2016 CFDA Awards (Council of Fashion Designers of America), we developed an executional strategy which included a custom social media photo experience where guests were captured using a 180-degree camera in front of a wall of live peonies and Swarovski crystals. 

The installation generated UGC from over half of event attendees including Beyonce, Karli Kloss, Jourdan Dunn, and more throughout the night. 

Generated over 26 million impressions and is considered a Best In Class Instagram case study for event UGC.