During Bloomingdale’s busiest time of the year—the holiday season—we launched #Zoomingdales.

Challenge: Bloomingdales has hundreds of items in their holiday gift guide. How do you feature everything on social?

Solution: Create the worlds largest interactive flat lays.

How: With help from photographer @alice_gao, we created 16 outfit grids featuring over 500 products. Each outfit grid consisted of 4 sections, each section led to a separate instagram account that zoomed in on that area. Followers could then go one step further clicking through to find each product credited and a tag to another Instagram account featuring a coupon code.